Error whil creating super user in django1.4 on MAC

I got the following error while trying to create a super user from shell for django1.4.

This problem was rectified by running this command in terminal before adding the user
export LANG="en_US.UTF-8"

I’m guessing this character encoding problem while running syncdb is the reason for the following error while accessing admin section of django1.4

If i’m wrong you can solve the above problem by running this code i django shell

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